From Meme to Hit: How TikTok & Social Media Are Creating Global Music Stars
Music has never been more accessible, more global, or more unpredictable than it is today. Gone are the days when radio stations, music television channels, and record labels held full control over which songs became hits. In the 2020s—especially by 2025—TikTok, Instagram Reels, YouTube Shorts, and meme culture have completely transformed how music spreads, evolves, […]